Sunday, June 28, 2009

Everyday Fashions of the Twenties, Thirties and Forties



I've searched out a lot of vintage clothing reference books in my time, and one books series that stands out is the 'Everyday Fashions...' collection of images from the Sears Catalogue.

Published by Dover Publications Inc, these books are an absolute gold mine of reference material for the vintage clothing researcher or enthusiast.


1940s velvet evening gown

When researching fashions of the past, there are a variety of sources and each will have their own particular bias. For example, golden era Hollywood movie fashion is slanted towards high-end and cutting edge designer fashion and/or 'theatrical' clothing - it doesn't necessarily speak of what everyday, average people wore during the 1930s.

On the other hand, sewing patterns were aimed at the relativley new market of non-professional home seamstresses and often left out tricky detailing to keep the patterns 'achieveable' by novice sewers, therefore representing the more basic, no-frills versions of the popular silouhettes and styles.

The 'Everyday Fashions...' collection sits somewhere in-between. With images sourced from the popular Sears clothing catalogue, these books show what 'middle America' was wearing from day to day.

Shopping for clothing via mail-order catalogues was quite popular and the catalogue companies prided themselves on dispatching orders as soon as they came in. This meant they needed to hold a lot of stock of each item in various sizes, which in turn required a sizable up-front capital investment. Because of the risky nature of holding large amounts of stock that might not sell, the mail-order companies stocked only the well-established, mainstream clothing trends rather than cutting-edge fashion whimsy that may or may not take the fancy of the buying public.


1940 dress jackets

What that means to modern-day vintage fashion researchers is that, by and large, the clothing as featured in the pages of the Sears catalogue is a solid representation of what people really wore - these are the 'bread and butter' clothes of the eras in question.


1930 frocks

Another excellent feature of the "Everyday Fashions..." series is that it includes pages on underwear, coats and outerwear, hats, gloves, shoes, handbags and other accessories, making it easy to piece together an entire look. Although the catalogue pictures are in black and white, each caption notes the available colours for every garment (as well as the type of fabric), which is another great feature for those of us interested in historical fashion detail.


1930 underwear

I've checked the "Everyday Fashions..." volumes of the Twenties, Thirties and Forties out of my local library enough times that I'm going to invest in purchasing a set for myself from Amazon. They are definitely one of the best, authentic un-interpreted vintage fashion resources I've come across.







Wednesday, June 17, 2009

Hellzapoppin the movie - pass the corn

I've been familiar with the 1941 movie "Hellzapoppin" for some time, not because I'd actually seen the movie, but because I'd seen the fast dance swing scene about 8 million times on YouTube.

Featuring the famous Frankie Manning and the rest of the Harlem Congaroo Dancers (aka Whitey's Lindy Hoppers), the Hellzapoppin fast dance routine is widely regarded to be the best example of authentic lindy hop ever recorded.


Hellzapoppin - the famous lindy hop scene

For that reason alone, the movie has acheived a huge cult status with lindyhoppers worldwide. It was a fellow dancer who loaned me a DVD of Hellzapoppin this week and told me I should check out the rest of the movie.

This is, without a doubt, one of the corniest movies I've ever seen. And also one of the strangest.

There is some semblance of a plot, but the plot is only really there to (very) loosely tie together a lot of sight gags and slapstick. The words 'zany' and 'wacky' spring to mind. The DVD case promised it would be "hysterical", but I'm not sure I'd go that far. It's funny, but it's more yuk yuk yuk than ha ha ha.

It's similar in feel to a Marx Bros movie, but without so much witty repartee. When we see a goldfish bowl sitting precariously on the edge of a second storey balcony we KNOW it's only a matter of time before it gets knocked off and humourously lands upside-down on someone's head.

The movie starts out with a truly bizarre opening sequence of what appears to be utter random gags and jokes taking place in 'hell' (yes there are guys with pointy tails and pitchforks), before the camera pans back to reveal what we've just seen is a movie being filmed on the set of 'Miracle Studios' (company slogan: "If it's a good picture, it's a Miracle!")

This kicks off the 'story within a story' framework that shapes the rest of the film, and sets up further gags like actors looking directly to camera and having a conversation with 'the projectionist' (which probably works better if you're watching the movie in a cinema and not at home on TV).

Hellzapoppin is really just a vehicle for comedy stars Ole Olson and Chic Johnson, a duo from vaudeville who also produced and starred in the original Broadway version:
"The original production was part musical comedy, part "blackout" revue, with wild sight gags, zany props, audience participation sequences, dirty jokes, and never-ending gunshots.

There was no plot, and in fact no two performances were exactly alike. When Hellzapoppin was optioned by Universal, the original intention was to film the play as it stood (minus the more ribald one-liners), but the studio got cold feet and grafted on a conventional plot and romantic interest." – The New York Times
Ole and Chic with Martha Raye - this picture pretty much sums up the style of the movie in a 'wacky costume, elbow to the ribs, waka waka waka' kind of way

The (more sanitised) movie version features a romantic love story: Rich Guy wants to marry Rich Girl, but Rich Girl wants to marry Poor Guy - an aspiring theatre director - but due to Poor Guy's morals he won't marry Rich Girl until he 'proves himself' by making a big hit on Broadway. So everything hinges on Poor Guy's new play being a big success. However, due to a 'wacky' misunderstanding, Ole and Chic think that Rich Girl is a two-timing harlot and they set out to sabotage the play to make it a flop, ensuring Poor Guy doesn't marry Rich Girl.

Comedy hijinks ensue...

The non-stop gags are, for the most part, pretty groan-worthy, and a lot of them I found familiar from watching Bugs Bunny cartoons. Somehow I find Bugs' delivery a lot funnier.

There is an entertaining sub-plot with the lovely Martha Raye, who was my favourite person in the film. She plays a less-than-glamourous girl who is trying to snare a man but of course all the men run a mile when they see her coming. She has a great singing number called 'Watch the Birdie' - she's got a fantastic voice - in which she even does a short dance with the famous swing dancer Dean Collins.


Martha Raye sings Watch the Birdie

All in all I can't say this film was fantastic, but it's a great example of the kind of wacky, nonsensical vaudeville humour that was popular at the time. I'll go out on a limb to say this is probably one of Fozzie Bear's favourite films. It's definitely worth a watch, but just be prepared for some pretty corny material and for a lot of things to just make no sense at all.

Thursday, June 4, 2009

1930s Party Photos

Diamond Dame reader Colette from Australia wanted to plan a big 1930s style party to celebrate her 30th birthday. Colette emailed me for some advice about what to wear and I gave her some tips on dressing up for the party and how to get a classic 'Hollywood glamour' look.

I'm putting together some information to share on Diamond Dame about throwing dress-up theme parties and how to get the right look and have fun with the party theme - but in the meantime here's some pictures from Collette's birthday bash she graciously agreed I could share on Diamond Dame:

Hi Sharon, you remember I contacted you in regards to my 30th party, 1930's style with dress dilemmas, well here is a photo and I will send you more. I had a friend do my hair, which looked awesome, and bought the floor length dress and wrap from salvos for a total cost of $26 my long black gloves cost the same amount!!

We had a blast and so may people dressed up and had heaps of fun, so thanks for the inspiration, enjoy the photo
s.

Regards,
Colette

Collette and her husband Nathan looking fantastic!

Colette's parents

Party guests really got into the theme -
dress-up parties are a blast when everyone
gets into the spirit of things


Have you thrown a themed (1920s, 1930s or 1940s) dress-up party? I invite you to send in photos to sharonblance@gmail.com to share on Diamond Dame.

Wednesday, June 3, 2009

New Revlon Matte makeup: 1940s style beauty

I was reading Fashion Quarterly yesterday and came across and double-page advertisement for the new Revon Matte makeup collection. It caught my attention because of the gorgeous 1940s style model with the amazing red lipstick.

Revlon's new collection looks fantastic - I'm always on the hunt for a classic style red lipstick and I'm definitely going to check out the new Matte product (the In The Red and Really Red shades are the ones to look out for).

The close-up picture below is a great guide for recreating a classic beauty look. Matte finish makeup, full brick-red lips, thin arched eyebrows and sultry eyeshadow.

With 1930s/40s eye makeup it's best to go for neutral tones and let your lipstick be the dominant source of colour. Keep eyelids and inside corner of the eye socket area dark, with a highlight on the brow bone (the bit underneath the eyebrow towards the side of your face). Try it out using the Rich Sable and Vintage Lace eyeshadow shades from the new Revlon Matte collection.

Inspiration for recreating a classic matte finish vintage beauty look


1940s screen sirens Hedy Lamarr and Veronica Lake with the same look

The Revlon Matte lipstick promises a velvety finish without feeling dry - the holy grail of vintage-style lipstick in my mind - so I'm going to get my hands on one of them and let you know what I think.

Monday, June 1, 2009

The Joy of Cooking 1931 edition: the original cookbook for harried housewives!

The Joy of Cooking is probably one of the best-known book titles in America. I discovered only recently that the book actually dates back to the very early 1930s, and was one of the first proper 'cookbooks' that launched an entire genre of publishing.

Written by widowed housewife Irma S. Rombauer as a way to generate an income, it was a collection of her recipes and cooking tips and techniques. Irma was a celebrated hostess in St Louis and was aghast that there were no practical resources readily available to the average housewife who wanted to serve a tasty and impressive meal but did not have the budget for extravagent ingredients.

The publishers of The Joy of Cooking recently produced a commemorative 'facsimile edition' - a complete copy of the first original edition from 1931, including the original illustrations and cover artwork of a woman 'slaying the dragon of kitchen drudgery' (designed by Irma's daughter Marion).

I've been intrigued for some time about the typical foods people ate in America in the early twentieth century, so I got my hands on a copy of this first edition reprint of The Joy of Cooking. It was such a huge selling success that one can pretty safely assume that the recipes contained within were used by a large majority of American housewives in the 1930s and 40s.

A quick flick through the book reveals that Irma was indeed arming housewives with an arsenal of tips on how to make tasty food using readily available ingredients. Most of the recipes are very simple - less than 6 ingredients and very simple instructions. This is not fancy-schmancy cookery, it's real Depression-era cooking: how to make vegetables more exciting and cleverly combine ordinary ingredients to fancy them up.

There are lots of very simple, basic recipes:

  • Cucumber sandwich
  • Scrambled eggs, with or without onions
  • Peach salad [peach slices served on a lettuce leaf with a little French dressing]
There are a lot of quaintly old-fashioned recipes:
  • Jellied salmon and cucumber salad
  • Corned beef hash
  • Prune souffle
There are a few 'mock' type recipes for the budget-conscious:
  • Mock venison [soak a leg of mutton in sour milk for 24 hours]
  • Mock chicken sandwich [made with boiled tuna fish and mayo]
  • Mock pistachio ice cream [add almond extract and green food coloring to vanilla ice cream]
And there are a lot of recipes which are simply things-stuffed-with-other-things:
  • Onion cases filled with meat or fish
  • Green peppers filled with macaroni
  • Cucumbers filled with bread dressing
  • Tomatoes filled with stuffed eggs
  • Apples stuffed with link sausages
...um, pardon? Hang on a sec - an apple, stuffed with a sausage? I giggled with delight when I came across that particular recipe and decided to try it out.

In fact, my beau and I decided to make an entire evening meal using The Joy of Cooking (1931) as our reference. We already had leftover fruit crumble in the fridge so we didn't bother with dessert, but planned our evening meal around the following dishes:

Avocado, Orange & Grapefruit Salad
Apples stuffed with Link Sausages
Creamed Cabbage

We went to the grocery store to get supplies and then had a grand time in the kitchen making our dinner. Somehow we had managed to forget to buy oranges, so our salad was downgraded to simply Avocado & Grapefruit.

The salad was simply sections of avocado, grapefruit (and orange, had we had some) arranged in a pinwheel fashion on a lettuce leaf, drizzled with French Dressing. To maintain authenticity I made the French Dressing from the book recipe rather than using Paul Newman's. The book recipe was a little alarming as it contained half a teaspoon of salt and half a teaspoon of suger for only 1/3 of a cup of dressing, but I followed it faithfully.

The apples are simply cored, then you stick a sausage in the hole (and yes, it looks as dirty as it sounds), sprinkle with brown sugar and lemon juice and bake in the oven. It's sort of like a reverse pork chops with applesauce idea I suppose.

I was excited about the creamed cabbage recipe - it called for one-and-a-half cups of cream plus cheese, butter and breadcrumbs. It sounded tasty, if a little high-calorie.

Et voila! A Depression-era dinner for two! [recipes are at the end of this post]


The salad was quite tasty, although I found the salad dressing so incredibly salty and not to my liking at all. Next time I'll make a simple vinaigrette sans salt (sorry Irma!)

The baked apples with sausages were ... interesting. Quite edible, although I think next time we'll use nicer sausages. We used pre-cooked sausages as we happened to have some in the fridge but they are more akin to hot dog weiners than nice meaty porky sausages, which I think would be nicer.

The creamed cabbage was DELICIOUS! So much so that I ate too much of it and felt ill, then went back for a few more helpings. Seriously - it was that good. Though I suppose any vegetable would be, slathered in that much cream and cheese. I made it with 2/3 cream and 1/3 milk, but you could probably go for half and half and it would still be lovely.

If you're interested in researching or recreating authentic Depression-era menus this book is an absolute must-have reference. But if you're also looking for ways to dress up ordinary foodstuffs or cleverly re-use leftovers - and during the current recesssion, who isn't? - then old Irma can still teach you a thing or two. Highly recommended.



AVOCADO PEAR, ORANGE AND GRAPEFRUIT SALAD
Peel avocado pears, slice them lengthwise and arrange them with skinned orange and grapefruit sections in wheel shape on lettuce leaves. Serve the salad with French Dressing made with lime juice.

FRENCH DRESSING
4 tablespoons olive oil
1-2 tablespoons vinegar or lemon (or lime) juice
1/2 teaspoon salt
1/4 teaspoon paprika
1/2 teaspoon powdered sugar
1/4 teaspoon mustard (optional)
garlic or onion juice (optional)

Add the seasoning to one tablespoon of oil. Add one half the vinegar slowly. Beat this, with a fork or a wire whisk and add the remaining oil and vinegar alternatively.

APPLES STUFFED WITH LINK SAUSAGES
Cut the core from each apple with an apple corer and insert a sausage. Sprinkle the apples with brown sugar, place them in a pan with a little lemon juice and water. Bake them until they are tender in a moderate oven 375 degrees. Baste them frequently.

CREAMED CABBAGE
1 small cabbage
1 and a half cups cream sauce (recipe below)
grated cheese or butter
bread crumbs

Prepare boiled cabbage by removing outer leaves, shredding it finely and dropping into rapidly boiling salted water and barely cooking it, allowing only 7 to 8 minutes boiling. Drain well and place it in layers in a baking dish. Sprinkle the layers with grated cheese, season them with salt and pepper and pour the boiling cream sauce over them. Cover the top with bread crumbs, dot it with butter or sprinkle it with cheese. Bake the cabbage in a hot overn - 450 degrees - until the crumbs are brown.

CREAM SAUCE
2 tbsp butter
1.5 tbsp flour
1/4 tsp salt
1/8 tsp paprika
1 cup hot milk (whole)

Melt the butter and add the flour. Stir these ingredients until they are smooth, then add the seasoning and gradually the hot milk. Use a wire whisk to stir the sauce and boil it for two minutes. This will make a thin sauce. For a heavier sauce, increase the flour to 2 or 3 tablespoons and use an equal amount of butter. Cream may be substituted for milk. Nutmeg and lemon juice may be added for flavour.

* NOTE: When I've made creamed cabbage I've just used straight cream or a 50:50 cream and sour cream combo for the cream sauce, with a tsp each of dijon mustard and horseradish for flavour. I don't think it's an exact science, as long as the cabbage is baked in some sort of rich creamy sauce.